Minds + Machines CEO Antony Van Couvering explains the basics of city top-level domains.
Benefits of a City TLD
A TLD is short for “top-level domain.” Technically, a top-level domain is the string of characters that appears to the right of the dot in a domain name.
But a TLD is much more than its technical aspect. A TLD has these unique characteristics:
- Global branding for marketing and tourism.
- Memorable, accessible domain names for residents and businesses.
- A boon to local businesses because of superior local search results with search engines.
- Substantial annual revenues for the city.
- Advertising for the city with every web site and email address that uses the city’s TLD.
- Platform for the dissemination of e-government city services.
- Platform for encouraging public-private initiatives, such as block association and parent-teacher interaction.
- Civic pride.
- Opportunity to uphold community standards.
We have also provided a full explanation of the benefits of city TLDs.
