A domain name that coincides with your brand name is crucial. It means that clients and prospects can remember and type it into their browser address bars more easily. NSW Premier Nathan Rees backs registering ”top-level” geographic internet domain names such as “dot.Sydney“.
Discussions about a dot.London, a dot.Paris, and a dot.New York are already underway. So a dot.Sydney domain appears a logical extension of the fledgling trend. If you are in tourism-and-hospitality, a highly local domain name may confer an advantage. Enterprises that specifically promote the likes of Sydney and Melbourne might do well to adopt a neighbourhood domain name because it elevates the city’s importance.
If you’re a small, geographically specific business such as Sydney Bridge Climb, it makes sense from a SEO (Search Engine Optimisation) point-of-view. To decide how high your site ranks in results, Google zeroes in on hard-to-fake data. If you are committed to an urban top-level domain then Google might well raise your ranking for searches including the word. The result: more leads.
